For Independent UK Vets

Reminders that get clients through the door.

Automated SMS for boosters, dental checks, and parasite treatment. When clients reply, they land in a tidy inbox — not on a shared mobile passed around the front desk.

No card required · Set up in 30 minutes

JP
Joanna Pike
· Biscuit
SMS · Today
Your reminder · 9:00am
Hi Joanna, Biscuit's annual booster is due in 2 weeks. Reply BOOK to get a slot, or call us on 01242 123 456. Zip Veterinary Surgery
Joanna replied · 9:14am
Yes please, book me in for Friday morning if you have anything?
You replied · 9:21am
We've got 10:30 Friday — see you then! 🐾
Trusted by independent practices across the UK
Moorland VetsCotswold CareRiverside VeterinaryHillcrest Animal Clinic
What's inside

The reminder workflow, fully automated.

Import in minutes

Upload your existing client list as a CSV from any vet system. We figure out which column is which; you just confirm.

Smart campaigns

Boosters, dentals, parasites, post-op checks. Set the lead time once and we send on the right day in the right tone.

Conversations, not chaos

Replies land in a clean inbox with patient context attached. STOP keyword handled automatically.

Meet your Pet & Post assistant

Drafts replies for you

Your assistant drafts a reply when a client texts back — you edit and send, nothing goes out on its own.

Suggested reply
We’ve got 10:30 Friday — see you then!
Use this reply
Personalisation, automatic

One template. Every client's name, every pet's name, every time.

Write one message. Pet & Post fills in the right name, the right pet, and the right reminder for each client — automatically.

Your template
Hi {{client_first_name}}, {{patient_name}}'s {{reminder_type}}
is due {{days_until_due}}.

Reply BOOK or call us on {{practice_phone}}.
{{practice_name}}

Edit the template once. Use as many {{placeholders}} as you like.

What your clients see
JP
To: Joanna · Biscuit
Hi Joanna, Biscuit's annual booster is due in 2 weeks.

Reply BOOK or call us on 01242 123 456.
Zip Veterinary Surgery
MD
To: Mark · Rufus
Hi Mark, Rufus's dental check is due in 1 month.

Reply BOOK or call us on 01242 123 456.
Zip Veterinary Surgery
SK
To: Sarah · Mimi
Hi Sarah, Mimi's parasite treatment is due in 3 days.

Reply BOOK or call us on 01242 123 456.
Zip Veterinary Surgery
Inside Pet & Post

A workspace your receptionist will love.

Good morning, David.
Here's what's happening across your practice this week.
Sent this week
847
↑ 12% on last
Reply rate
31%
↑ 3.4 pts
Open threads
14
Trial ends in
7d

Recent replies

Open inbox →
JP
Joanna Pike · Biscuit
Yes please book me in for the booster — Friday morning if you have anything
2 New
MD
Mark Davies · Rufus
Thanks for the reminder, we'll be there at 10:30
14 min
SK
Sarah Khan · Mimi
Sorry, can you do next week? We're away this weekend.
1 hr
The honest maths

See what missed reminders are costing your practice.

Adjust the numbers to match your practice. Every UK independent vet we've talked to has been surprised by what they find.

Your practice

appts
£
%

Industry average for primary care is 5-15%.

You could recover
£2,106
per year, conservatively
Missed appointments per year187
Lost revenue per year£8,424
Practice plan pays for itself in5.9 weeks
Based on a 25% reduction in no-shows — the conservative end of healthcare reminder research (Cochrane systematic reviews consistently find 25-45% reductions). Real results vary.
Pricing

Three plans. One honest price.

Pick the tier that fits your practice today. Move up or down at any time — no contracts. Save 20% with annual billing.

Starter
£9.99/ month

Booster and dental reminders with a two-way SMS inbox.

Start trial
MOST POPULAR
Practice
£20/ month

Everything in Starter, plus every campaign type, broadcasts, and bereavement care.

Start trial
Multi-site
£30/ month

Everything in Practice, plus multiple locations and full reporting.

Start trial
 STARTERPRACTICEMULTI-SITE
MESSAGING
Booster and dental reminders
Two-way SMS inbox with AI triage
Flea/worm, post-op, win-back, no-show campaigns
Broadcasts with AI audience builder
Bereavement messages
DATA AND REPORTING
At-risk client dashboard
Saved audience filters
Audit log
Weekly digest email
TEAM AND LOCATIONS
SMS included per month2501,0003,000
Team loginsUnlimitedUnlimitedUnlimited
Practice locations11Up to 10

Extra SMS above your quota: 5p each. 14-day free trial — no card needed to start.